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Whether Apple's App Store, or Google's Play Store, people will always find unique countless innovative mobile App. However, the creative process is just the first step in a long march, to develop a mobile application is not easy, sometimes very frustrating. Therefore, this article will introduce five steps, perhaps for those entrepreneurs just starting out will help.
First, the first like a good business model before developing App
Many entrepreneurs have an idea after idea, it will immediately begin to develop App application, but I want to remind that, you'd better own App business models have a clear understanding. Generally speaking, the App as a platform to help two interdependent groups to communicate is a good business model.
In fact, Uber, Airbnb, Snapchat, YouTube, etc. App heavyweight applications using the above-mentioned business model.
Next, it is applied to specific App main function and the central role, in short, is that it provides the user what kind of value. If you are in the description of the core functions of App application, with more than one sentence, then I am sorry, it is not enough explanation is basically the core.
Uber's core function is to connect drivers and passengers; Airbnb's core function is to connect the room idle landlords and tenants. Instagram core function is to simply and quickly share the beauties in the social network. These platforms actually only one thing, but the thing to do yet very special, very fine. Therefore, entrepreneurs do not have the idea of eating a bowl of looking at the pot, not a core function well, thinking about the next.
Remember, you can always add more features in the next version. But investors want is your unique in the market competitiveness. If you let the user carries too much choice, certainly not succeed. Moreover, the cost of the new features in App applications are usually not too low, the entrepreneur must learn to use their resources wisely, therefore, the best steel in the blade, in the most competitive, the most capable of forming a regional network effects efforts.
Second, understand the competitive environment
Once you have defined the core functionality of the application App, then the next may have to do some research work, the first, the next is going to understand your potential adversaries and competitive environment. If you attempt to enter a saturated market, the risk is definitely bigger; relatively speaking, a highly competitive market should be more mature, opportunities in which success is relatively large.
However, if your competitors have completed a multi-million dollar Series B round of financing or C, then you may have to weigh yourself, and think you developed this mobile application after entering this market, whether there are competitive enough to compete.
On the other hand, if a market wide open, you need to carefully consider why this is so, do not ventured into them.
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